Your exhibition visitors


One of the most important factors for a successful trade show is the number and quality of visitors to your stand. Only high quality discussions with prospects lead to deals that further your business. It's important for you to know who makes up the attendees at Life in Business. How many decision-makers and top managers are there? What is the actual investment rate? Our eight facts about Life in Business visitors make it clear that your appearance at Life in Business 2017 can only lead to success!

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> 100
Exhibitors

> 350
Solutions

> 20
Keynotes

> 2500
Participants

> 100
Exhibitors

> 350
Solutions

> 20
Keynotes

> 2500
Participants


Fact 1: Succesful lead generation


On average, every exhibitor generates 89 qualified leads per trade show appearance.

Fact 2: High concentration of decision-makers


Just under three-quarters of Life in Business visitors (71%) participate directly in purchasing decisions for their companies. Over one quarter (27%) have decision-making authority.

Fact 3: A large number ofCEOs and top managers are present


Around half of all visitors to Life in Business (47%) hold a management position in their company.

Fact 4: Concrete investments plan


Around one third of visitors (30%) travel to Life in Business with specific investment plans. The monetary amount of successful business deals is the number 1 reason for many exhibitors to come to Life in Business.

Fact 5: High investment rate


Projected investments averaged €54,000 per trade visitor in 2016.

Fact 6: Focus on Global Awereness


According to a study by the market research institute Ernst & Young, 74% of SMEs are convinced that global issues will become increasingly important for their company’s business model in the next 5 years. This tendency is mirrored in a survey conducted of visitors to Life in Business 2016: Almost half stated that they were planning to re-evaluate their own business processes.

Fact 7: Trade fairs are important sources


For Life in Business visitors, the most important sources for information on "global issues" are trade fairs and personal discussions with colleagues and business partners.

Fact 8: Only Life in Business counts!


By their own account, around half (49%) the trade visitors surveyed only attend Life in Business and no other trade show to learn everything they need to know about global issues and corporate collaboration.